How To Be a Basic Sustainable Fashion Influencer
Opening Instagram, I scroll past the flashes of pearly white smiles, beach blond hair, beachy vibes and minimalistic vibes of the most active sustainable fashion Instagram influencers. Bored upon seconds, I close out of the app and ponder what a sustainable fashion influencer could have the potential of looking like. It is almost like everyone looks and thinks the same way on all the social media platforms .
It can get quite confusing when different bloggers and influencers start looking like one person, since they all create similar content and have almost the same aesthetic, with the sole differentiation being the filters for their feed. Therefore, I was inspired to create a wholesome post on how to join the “group think” aesthetic and mindset of a sustainable fashion influencer. Hopefully, in an ironic way, this inspires you to step out of the conventional stereotype and allow you to imagine how else sustainability can look like in creative, colorful and unique ways.
Minimalistic Vibes: Be afraid of color, sequins, patterns and anything with life. Try to dull the colors and use the same fabric for all your tops and bottoms.
Eurocentric Beauty: Try to emulate your best lipstick smile and eyeliner look. Diversity doesn't seem to exist so try your best to look as European as you can to fit in. Dare I say don’t include cultural references in anything you do.
Sustainable Fashion Ads: It seems like sustainable fashion influencers only showcase clothing given to them (that they don't really need ) from brands that claim to only buy from them if you need it. The paradox of this marketing ploy will brighten your day if you are sad. …. or make you more sad.
Instagram Salads: If you don’t have Instagram stories of your perfect salad, did you even eat for the day? If you are vegan or vegetarian then you are getting some extra credit points
Middle Aged Women… Young Moms: The typical demographic of a sustainable fashion influencer is middle aged women, that usually have resources to know about the issues in the fashion industry. These resources include available time and money to buy fair trade, organic and/or socially responsible and environmental goods.
Cotton Based Clothing: Buy yourself a wrinkled, cotton top and pants in faded dye and you are good to go. Everything else will not work. Don’t consider other styles, colors or prints.
Nature Feed: Don't forget the plants. If you don't like nature then what are you doing with your life?
Hope you enjoyed this simple and fun post. Please don’t take any of this seriously. It is strictly for entertainment purposes and not intended to hurt fragile egos.
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