Top 6 Sustainable and Ethical Underwear Brands for 2024

In a fashion industry plagued by environmental and social issues, and where hygiene safety has never been more crucial during COVID spikes, we must make thoughtful shopping decisions. It is our individual responsibility to invest in sustainable and ethical underwear, not only to make a style statement but for our collective well-being. In this article, we will go over the top sustainable and ethical underwear brands that are based in the U.S. for 2024. Each brand not only provides stylish choices but are implementing responsible practices that prioritize both people and the planet's well-being.


  1. KENT

Image Credit: KENT

  • About: KENT, a US-based brand, claims to be the world’s first compostable clothing brand. Their organic underwear is designed to return to nature in just 90 days when composted or planted.

  • Highlights:

    • Sizes XS-2XL

    • Ethically made in California 

    • Use GOTS-certified organic cotton 

  • Product Recommendation: 

    1. Compostable Organic Cotton Hipster

    2. 1 pair for  $24

    3. Made with 100% GOTS-certified organic cotton

    4. Hypoallergenic and anti-bacterial



2. Miakoda

Image Credit: Miakoda

  • About: Miakoda, a NYC-based brand, offers comfortable, sustainable, ethically made active and loungewear. This brand uses fabrics that are all GOTS-certified or Control Union-certified and made ethically in NYC. 

  • Highlights:

    • Sizes XS-4XL

    • Use organic  cotton, bamboo, and soy

    • Use low-impact and non-toxic dyes 




3. PACT

Image Credit: PACT

  • About: PACT, a US-based brand, specializes in organic cotton clothing both sustainably and ethically made. They focus on super soft everyday apparel within a transparent supply chain that aims to improve the lives of farmers and workers. Over 50% of their offerings are also certified as Fair Trade.

  • Highlights:

    • Sizes XS-2XL

    • Affordable, offering a variety of styles for both men and women

    • Emphasis on organic cotton and fair labor practices

  • Product Recommendation: 

4. Pansy

Image Credit: Pansy

  • About: Pansy, a California-based basics brand, offers organic cotton underwear for all sizes. They take a minimalist approach to ensure sustainable and ethical production in every piece.

  • Highlights:

    • Sizes for all body types

    • Designed and sewn locally in California

    • Organic cotton is grown and milled domestically 

  • Product Recommendation:



5. Proclaim

Image Credit: Proclaim

  • About: Proclaim, based in Los Angeles, crafts bras, underwear, and basics from materials like organic hemp, recycled polyester, and TENCEL. This brand embraces inclusivity with designs and provides a living wage to its California factory workers.

  • Highlights:

    • Sizes S-3XL

    • Inclusive options for all women 

    • Ethically made in Los Angeles

  • Product Recommendation: 




6. Subset (Knickey)

Image Credit: Subset

  • About: Subset is an innerwear brand that makes organic cotton underwear in Fair Trade Certified factories. This brand even offers recycling programs for old undergarments, socks, and tights to further sustainability efforts.

  • Highlights:

    • Sizes 2XS-3XL

    • Subset x supercircle recycling program

    • Use certified Fair Trade factories 

  • Product Recommendation: 

As we navigate the fashion world, consider supporting sustainable and ethical underwear brands committed to sustainability. These underwear brands not only offer comfort and style but also prioritize ethical practices, contributing to a more ethical fashion industry.